Biography

I didn’t choose financial advisory because of money. I chose it because I knew I didn’t want a typical 9-to-5 life.

Fresh out from NTU, I craved freedom, growth, and a push to become more confident with people.

Fast forward 15 years, and I’m still here, not because it’s always been easy, but because I kept growing and the work kept becoming more meaningful. I’ve built a career that let me travels (sometimes for free!). Along the way, I discovered that this career isn’t just about numbers. It’s about trust. Clients share things with me they don’t tell anyone else.

For me, it’s never just about insurance or investments. It’s about helping people build confidence, create freedom, and live the life they’ve always wanted. That’s the work I quietly love doing behind the scenes.

Principles & Values

Money should work harder for you, not stress you out. It should buy peace of mind, time with your family, and the freedom to book that next holiday without guilt.

My clients know I don’t just talk about policies. We chat about property, SRS, travel plans, and even how to talk to their kids or parents about money. I’m here to teach, not just advise.

And as for me? I’m always growing. If I ever feel stagnant, I know it’s time to push for the next level, not just in income, but in who I’m becoming =)

“The goal isn’t to be busy. It’s to have a life that lets you pack a suitcase whenever you feel like it.”

- Ho Qiao Yi

Clients’ Endorsements

Ho Qiao Yi Testimonials

“Qiao Yi exhibits confidence when explaining and is thorough in every one of our meetings. It is a wonderful feeling when you know someone is taking good care of you and your family. Thanks to her, we feel at ease with our protection and financial planning.”

David Tham, IT Analyst, Exxon Mobil Asia Pacific

“Authentic, Meticulous & Client-focused!

With guidance from Qiao Yi, I am on track to achieve my retirement goal of SGD 1.5Million by age 55. I’ll definitely recommend Qiao Yi to all my friends!”

Victor Tan, Sales Team Lead, DarkTrace

“Reliable, Sincere, Prompt!

Qiao Yi has been my financial consultant for 11 years! She is a responsible financial consultant who takes care of her clients’ well-being, rather than aggressively promoting insurance and financial products to her clients excessively. She takes time to carefully analyze my needs and gives a detailed plan based on my financial needs! I am happy to have her as my trusted consultant! Hence, I have introduced over 50++ friends to her!”

Yew Han, AVP, Credit Suisse

"Qiao Yi is prompt and consistent in delivering her services. She always pays attention to my demands and she never fails to impress me with her in-depth knowledge, selecting the most ideal policies for my financial needs. She is precise and clear in her explanations for the policies that she is recommending and her patience is worth applauding for. I also gave strong recommendations for her services to all my friends and colleagues because she is very reliable. More importantly, the trust that she has built up, through our interactions has brought a comforting assurance that she will be able to deliver as my financial advisor. I am pleased to have you as my financial advisor. Thank you, Qiao Yi!"

Nadiah Binte Ismail, Investigation Officer, Ministry of Home Affairs

"Qiao Yi has been my financial adviser for the past four years and she has consistently delivered personable and reliable services. Other than being attentive to the changes in my financial needs over the years, Qiao Yi also regularly updates me on products that suit my needs. She is patient in explaining the risks and benefits of policies and is open to discussing alternative investment ideas. Qiao Yi is also very responsive to my questions and maintains her professionalism in her follow-ups.

I am thankful to have her as my financial planner and am proud to see her contributions and talents recognized by the organization. Well done, Qiao Yi!"

Zhiyuan, Associate Analyst

Awards & Achievements

EliteClass Qualifier
2017, 2018, 2020, 2021

EliteGold Qualifier
2016, 2019, 2022, 2023, 2024

Qualifying Member of Million Dollar Round Table
2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024

Qualifying Member of MDRT Court of the Table (COT)
2025

Qiao Yi is also a Certified Financial Planner (CFP), Associate Estate Planning Practitioner (AEPP),
and has a certificate in Retirement Adequacy Planning (Cert. REAP)

THE KEY TO SUCCESS IS NEVER ABOUT THE HOW.
THE KEY TO SUCCESS IS KNOWING WHY YOU ARE DOING WHAT YOu ARE DOING