Biography

Adrian began his journey in the advisory industry while still in university in 2021, after discovering the profession through social media. Inspired by its potential to help others with their finances, he took a leap of faith and joined a tied agency at Prudential.

However, he left after six months, feeling the approach lacked ethics and limited his ability to add true value. He then joined AIA, gaining valuable experience but still faced restrictions in offering diverse solutions. Seeking more freedom and purpose, Adrian moved to finexis. There, the open architecture platform transformed his approach, allowing him to deliver tailored financial advice.

Today, Adrian is passionate about building lasting client relationships grounded in trust, transparency, and meaningful impact.

 
 

Principles & Values

Adrian believes in doing what’s right—for the client, always. Guided by integrity, transparency, and a client-first mindset, he is committed to building long-term relationships based on trust and respect. He provides tailored financial advice that aligns with each individual’s goals, avoiding one-size-fits-all solutions. Transparency is key in every conversation, ensuring clients feel informed and empowered.

Adrian views every client not as a transaction, but as a lifelong partnership. His mission is to help people grow with clarity, purpose, and confidence at every stage of their financial journey.

 
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“My job is not just a means to earn—it’s a path to growth, purpose, and pride. When done with passion, even the toughest tasks become steps toward fulfillment.”

- adrian seck

Clients’ Endorsements

Adrian Seck Testimonials

I’ve been working with Adrian for the past 3 years, starting when he was at AIA. When he first mentioned moving to Finexis, I was unsure about how an IFA could benefit me. However, Adrian used the Merlin tool to visualize my cash flow and demonstrated how the IFA platform could optimize my portfolio. As a result, I reduced my payments by 67% while increasing my coverage by 200%. He also helped optimize my existing investments, cutting charges and potentially increasing my returns by $276,000, all while maintaining the same timeline and budget.

- Ling Kai, system analyst

I initially expected a standard product sharing, but was pleasantly surprised by the detailed and comprehensive planning using the Merlin app. Adrian’s approach was far more thorough than other financial advisors I’ve met—he took the time to understand my needs, cash flow, and commitments, which is crucial for long-term planning. The IFA platform he uses offers access to multiple insurers, allowing for unbiased comparisons and better-customized solutions. What stood out most was his consideration of future goals like family planning, housing, renovation, and even having a child. I believe my friends and family would greatly benefit from this approach too."

- Kerwin, Portfolio Manager

Awards & Achievements

Qualifying Member of Million Dollar Round Table
2022, 2023

 

THE KEY TO SUCCESS IS NEVER ABOUT THE HOW.
THE KEY TO SUCCESS IS KNOWING WHY YOU ARE DOING WHAT YOu ARE DOING

 
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